Learn SAP CRM Marketing Configuration
Mastering SAP CRM Marketing Configuration: A Comprehensive Guide for Effective Customer Engagement
The eBook is in PDF format and costs $149.
Please click here to buy the book.
The book covers the following:
1 Introduction
Overview of SAP CRM Marketing
Role of SAP CRM Marketing in Customer Relationship Management
Benefits of SAP CRM Marketing Configuration
2 SAP CRM Marketing Fundamentals
Understanding the SAP CRM Marketing Organizational Structure
Key Components of SAP CRM Marketing
Business Partners and their Roles in SAP CRM Marketing
Marketing Master Data
3 Campaign Management
Overview of Campaign Management in SAP CRM Marketing
Configuring Campaign Types
Campaign Execution and Monitoring
Segmentation and Target Group Creation
4 Trade Promotions and Funds Management
Overview of Trade Promotions and Funds Management in SAP CRM Marketing
Configuring Trade Promotion Types
Managing Trade Promotions and Funds
Trade Promotion Planning and Evaluation
5 Marketing Analytics
Importance of Analytics and Reporting in CRM Marketing
Configuring Marketing Analytics and Reports
Analyzing Marketing Performance Using SAP CRM Marketing Reports
6 Marketing Resource Management (MRM)
Overview of MRM in SAP CRM Marketing
Configuring MRM Settings
Managing Marketing Projects, Resources, and Budgets
Collaboration and Approval Processes in MRM
7 Loyalty Management
Overview of Loyalty Management in SAP CRM Marketing
Configuring Loyalty Programs and Membership Tiers
Managing Loyalty Points, Rewards, and Redemptions
Analyzing Loyalty Program Performance
8 Integrating SAP CRM Marketing with Other SAP Modules
Integration with SAP ERP
Integration with SAP SCM
Integration with SAP HCM
Integration with SAP CRM Service
9 Best Practices and Tips for SAP CRM Marketing Configuration
Optimizing Marketing Processes
Streamlining Marketing Operations
Maintaining Efficient CRM Marketing System Performance
Planning for Scalability and Future Growth
The eBook is in PDF format and costs $149.
Please click here to buy the book.
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